JA Brand Center

JA Lockups and Global Symbol

From the original Junior Achievement logos (launched in 1919 and 1941), which used wings as their visual symbol, came the idea of flying, exceling, having the means to soar. 

Yet our students do not stand alone, but impact those around them, sharing their newly acquired skillset and confident mindset. Just imagine if every JA student created jobs for just five others! Youth unemployment would soon be a thing of the past.

For this reason, our brand logo honors the history of JA’s original soaring bird (from 1919 and 1941), and turned it into a flock of six (the JA student + five others impacted by that student). We then brought in similar lines and angles from the JA symbol that launched in 1967, reintroduced the kite logo (launched in 1955) via the negative (white) space of our new symbol, and kept a strong correlation with our longest-running symbol, launched in 1986.

JA’s brand symbol honors our long and impactful history while moving us into the future.

JA global symbol

JA Worldwide lockups

Regional Operating Center lockups:

COLOR PALETTE

The JA broad, wide-ranging color palette is the cornerstone of our brand identity. You may use the 17 JA colors in any combination. Real-World Red, however, should be used in very small amounts, only as an accent color.

Please consider the following: 

• Except in co-branding situations (in which the JA brand is merged with a partner's brand for a specific initiative), no colors outside the palette should ever be used. 

• Do not lighten or wash out our brand colors. If you need a lighter tone, use one of the soft hues.

• Ensure adherence to accessibility guidelines, so that your images are readable to those who are sight-impaired.

SOFT HUES

BRIGHT/INTENSE COLORS

MUTED/MEDIUM TONES

DARK TONE/TEXT

POP OF COLOR (use sparingly)

REAL-WORLD RED
CMYK 0, 78, 70, 0
RGB 246, 95, 78
HEX #F65F4E

FONTS

Montserrat, Our Brand Font:

JA Custom Fonts (all built from Montserrat):

JA Font Patterns (symbols that look like letters):

“This Is JA” video

thedotgood (NGO Advisor) Global Rankings

For the seventh year in a row, JA Worldwide has been named one of the world’s ten most impactful social-good organizations, earning the #5 spot in the 2025 ranking by Swiss-based thedotgood.

The annual ranking—which began in 2012 under the name NGO Advisor—honors the most influential and innovative organizations in the global social-good sphere. In 2021, NGO Advisor rebranded as thedotgood to reflect a broader view of purpose-driven organizations. Recognizing that terms like “NGO” and “nonprofit” no longer fully capture the energy and direction of today’s changemakers, thedotgood champions the growing ecosystem of SGOs (social-good organizations) that prioritize sustainable impact over traditional metrics.

“From responding to humanitarian crises to focusing on development and advocacy efforts in tandem,” said thedotgood in a recent release, “the boundaries of the sector certainly have been moving and evolving, and are now somewhat blurred and perhaps irrelevant in keeping pace with continuous and rapid changes in our communities. The Top 200 world listing presents the Ivy League of the Social Good Sphere. These SGOs embody and carry out the very enriching and diverse criteria for what results in social profit.”

JA Worldwide has risen steadily in the rankings over the last several years—moving from #7 (2019–2021) to #6 (2022) to #5 (2023–2025). The rankings evaluate organizations across multiple dimensions, including holistic innovation, people-centered governance, global reach, and long-term impact. (Learn more about thedotgood’s rigorous methodology.)

thedotgood summarized JA Worldwide’s social good as follows:

Few such social good organizations have reached their tipping point for scaling, though still growing in spirit and impact, and yet keeping it all human.

JA Worldwide operates and supports an international network of entities addressing the youth, with their hope and desire to contribute to their world. Creativity and innovation flow from every door and window. With JA Worldwide, we are at the heart of the youth workshop of the planet, getting them ready to thrive in an entrepreneur world with more than a single bottom line in mind.

It is massive and impressive, and having a lasting and profound impact precisely because JA Worldwide is having a meaningful conversation with tomorrow’s adults.

“This recognition affirms our belief that investing in young people drives global progress,” said Asheesh Advani, CEO of JA Worldwide. “In a world shaped by rapid technological shifts, demographic trends, and economic uncertainty, JA is scaling up to meet the moment. We’re innovating in how we teach financial health, entrepreneurship, and work readiness—ensuring that young people everywhere gain the skills, mindsets, and opportunities to shape more inclusive, equitable, and thriving communities. Being named a top-ten SGO again this year reflects not just our history or our scale, but our ongoing commitment to future readiness and youth-centered impact.”

Powered by more than 3,500 staff, 700,000+ teachers and business volunteers, and 6,000+ board members across more than 100 countries, JA Worldwide delivered over 19 million student learning experiences in the past year—each one designed to help young people develop the skillset and mindset to build thriving communities.

Explore the full thedotgood World 200 SGOs ranking, which also includes our JA MENA regional operating center (INJAZ Al-Arab) in the rankings at #122, as well as rankings specifically for Brazil, where JA Brasil is listed at #34.

2024 Annual Report and Factbook

You can also view the annual reports of our six regional operating centers:

JA Africa | JA Americas | JA Asia Pacific | JA Europe | INJAZ Al-Arab JA MENA | Junior Achievement USA