Thrive: JA Worldwide Strategic Plan, 2026–2028

Young people are more connected, creative, and ambitious than ever before. But with economic instability and accelerating technological disruption, billions of youth risk being left behind, unprepared for the jobs of tomorrow and uncertain of their place in the world.

The future depends on how we empower this generation to thrive.

JA Worldwide is the essential bridge between education and the future of work. As the largest global organization of its kind, JA empowers young people to navigate uncertainty with confidence. Through immersive, experiential learning in entrepreneurship, work readiness, and financial health, we empower young people to create a lifetime of opportunities—for themselves, their families, and the communities.

Shaping Our Strategy

In shaping our strategy, our consulting partner, McKinsey & Company, facilitated discussions across the JA global network to assess our capabilities and identify opportunities for growth.

McKinsey also conducted an outside-in market analysis of pathways to reach our goal of 100 million youth learning experiences by 2050, layering in regional context and macro trends influencing population changes, geopolitical instability, and more.

Finally, McKinsey deployed surveys and led strategy sessions with JA staff and JA Worldwide board members, helping to modernize our strategic priorities and build resilience against future disruptions.

Download the JA Worldwide Strategic Plan 2026–2028 or scroll through, below.