HSBC and JA Worldwide Renew Partnership to Build a Financially Capable Generation
JA Worldwide and HSBC to continue delivering hands-on learning experiences in 15 locations and launch a free educational app, FinQuest, to teach young people how to make smart financial decisions.
We’re thrilled to continue our partnership with HSBC and expand the global campaign to teach financial capability in young people.
The JA Building a Financially Capable Generation initiative, now in its fourth year, equips JA locations around the world to engage young people in self-directed and group learning experiences as we work to build a financially capable generation. The initiative also mobilizes volunteers and educators to teach, coach, and mentor young people along their journeys.
“This partnership is about helping youth build the future skills they need to be resilient, live sustainably, and thrive in a global economy,” said William Chiu, Global Head of Future Skills Group Corporate Sustainability at HSBC. “As one of the world’s largest banks, we owe it to the next generation to understand how to manage their own finances and take ownership of their financial futures.”
Designed for youth ages 12–16, the JA Building a Financially Capable Generation learning experience promotes self-confidence, builds relationships that support financial health and resiliency, and increases knowledge, skills, and experience with money in a three-part learning approach:
An educational foundational session, delivered by educators and volunteers
A mobile and web-based app, FinQuest, that features game-based learning to teach smart financial habits
A team-based innovation competition, the Global FinCap Challenge
“Before this program I did not have much interest in learning how to manage money,” said Hilarie, a student in Hong Kong SAR–China. “Now I am interested in gaining more financial knowledge so that when I grow up I can earn money and grow my income and teach people around me to be financially successful."
In 2023, we’ll work to reach young people in new ways. While we’ll continue to engage and connect volunteers with young people through 15 JA locations, we’ll also distribute the financial capability curriculum throughout our global network, which collectively serves more than 12 million young people. We’ll incentivize new sites to join the financial capability movement, adapt the curriculum to meet local needs, and create new learning experiences in their communities.
“Sustainability is a lifestyle choice,” explained Asheesh Advani, CEO of JA Worldwide. “Young people are looking for opportunities to learn how to lead sustainable lives, and a big part of that is learning how to make smart choices with their money. Sustainability and financial capability go hand in hand. That’s why we are so focused on inspiring and enabling young people to build skillsets and mindsets that last a lifetime and encourage financial health.”
Finally, we’re looking forward to officially launching the FinQuest app in 2023! HSBC’s support enables us to offer the app as a free educational resource for educators, parents, and youth around the world. Through minigames and quests, app users learn to make smart financial decisions and earn, save, and spend wisely.
Participating JA Locations
JA of Central Ontario (Canada)
Entreprendre Pour Apprendre (France)
Genç Başarı Eğitim Vakfı (Turkey)
JA of New York (USA)
About HSBC Holdings plc
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 63 countries and territories in its geographical regions: Europe, Asia, North America, Latin America, and Middle East and North Africa. With assets of US$2,992bn at 30 September 2022, HSBC is one of the world’s largest banking and financial services organisations.