Sam Masri, SAP

Sam Masri is Global Head of Digital, Customer Success at SAP SE, an organization responsible for SAP’s digital go-to-market and customer engagement across SAP solutions, functions, regions, and the partner ecosystem.

The organization helps customers achieve exceptional value, delivered digitally through Digital Hubs around the world. The Hubs host teams of multidisciplinary, digitally-skilled talent who apply AI and the latest technologies to drive game-changing improvements in customer reach and customer engagement velocity, while providing immersive and memorable digital customer experiences.

Sam has held various leadership roles at SAP and in 2020, he was named as one of Canada’s Top 40 Under 40 leaders. He is passionate about, and committed to, youth development, inclusion, and mentorship, particularly in underprivileged communities.